Ecommerce has many different advantages — from faster buying to the ability to reach large audiences 24/7. Let’s take a look in detail at some of the top perks it has to offer. 1. Faster buying for customers. For customers, ecommerce makes shopping from anywhere and at any time possible. That means buyers can get the products they want and need faster without being constrained by operating hours of a traditional brick-and-mortar store. Plus, with shipping upgrades that make rapid delivery available to customers, even the lag-time of order fulfillment can be minimal (think Amazon Prime Now, for example). 2. Companies can easily reach new customers. Ecommerce also makes it easier for companies to reach new, global customers. An ecommerce store isn’t tied to a single geographic location — it’s open and available to any and all customers who visit it online. With the added benefit of social media advertising and email marketing, brands have the potential to connect with massive relevant audiences who are in a ready-to-buy mindset. 3. Lower operational costs. Without a need for a physical storefront (and employees to staff it), ecommerce retailers can launch stores with minimal operating costs. As sales increase, brands can easily scale up their operations without having to make major property investments or hiring a large workforce. This means higher margins overall. 4. Personalized experiences. With the help of automation and rich customer profiles, you can deliver highly personalized online experiences for your ecommerce customer base. Showcasing relevant products based on past purchase behavior, for example, can lead to higher average order value (AOV) and makes the shopper feel like you truly understand them as an individual.